Volatility in digital technologies and consumer appetites, combined with the proliferation of broadband and smart devices is driving significant change for players in the Media, Entertainment and Publishing industries.
HawksCode Softwares Pvt. Ltd.’ Media and Information Services help you understand the impact of disruptive technologies and profit from the boom in digital consumption.
The Infosys Media and Entertainment practice helps companies cross over from legacy technology to digital offerings, while rebooting enterprises with new processes and systems.
Global advertising media revenues were estimated to be $503 billion in 2015, according to Magna Global, a unit of advertising agency leader Interpublic Group.Viewers are no longer willing to watch TV Shows or Films on a single screen at a set time of day or sit down and read an entire newspaper. On top of that, a new type of media, user generated content (UGC) has now come into it’s own and commands a growing share of viewing time.
Media and information services firms need to capitalize on the evolving product distribution channels while maintaining the current revenue streams, reducing costs and increasing flexibility.Reaching the right audience with the right content requires a deep understanding of customer preferences and conduct. In order to remain competitive, companies of all sizes must rapidly adopt new technologies. These new technologies must deliver an improved consumer experience while simultaneously driving down cost per transaction and increasing revenue.
A new class of viewer is selecting Mobile, Web and over-the-top (OTT) connected TV to access premium and social video and other types of content. Mass-marketing paradigms are no longer effective in reaching this emerging class of viewer.
Another extremely important development has been the use of data mining and predictive analytics to study patterns of consumer media use in order to place ads, especially digital ads, in front of the best possible audience for a particular ad.
Film, Home Entertainment, Broadcast, News and Cable TV are experiencing unprecedented audience fragmentation.
