Banking business has done wonders for the world economy. The simple looking method of accepting money deposits from savers and then lending the same money to borrowers, banking activity encourages the flow of money to productive use and investments. This in turn allows the economy to grow. In the absence of banking business, savings would sit idle in our homes, the entrepreneurs would not be in a position to raise the money, ordinary people dreaming for a new car or house would not be able to purchase cars or houses.
The Banking, Financial Services and Insurance (BFSI) sector is undergoing a rapid transformation today. The changes in Digital world have a profound impact on financial institutions. Customers, particularly the Genie, want to use digital channels as their primary means of interacting with financial institutions and expect continuous customer engagement which has forced BFSI service providers to look at alternate operating models. Additionally the regulatory changes, diminishing profit margins and growth factors have added to the pressure.
Banks are facing competition from non-Banking players such as Google, PayPal, retailers, telecom providers and more. This trend is likely to increase in scope and intensity. These fast changing trends create tremendous challenges for Banks to retain their market position and customer base.
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