Digital Marketing versus Traditional Marketing

October 1, 2016

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It’s a topic of huge debate whether digital marketing is over passing traditional marketing or not. Recently Newsweek switching to digital world has caused great buzz in marketing stadium. Over the last few years traditional marketing has shown huge downfall whereas there is rapid increase in the growth of Digital Marketing. HawksCode Softwares Pvt. Ltd, London, UK is providing services for Digital Marketing for Businesses. Digital Marketing is much more effective these days because internet is very popular among people. Digital Marketing for Softwares, ERP and Mobile Applications are available.

Defining Traditional Marketing

Traditional Marketing includes tangible items such as business cards in newspapers or magazines. It also includes posters, commercials on TV and Radio. Print marketing is the oldest form of traditional marketing. It has been defined as advertising in paper form and it has been in use since ancient times. As Traditional Marketing encompasses so many different strategies, nearly every company selling a product or service uses one or more types of traditional marketing as part of an overall advertising strategy.

Digital Marketing will continue to grow as technology will advance. Examples of Digital Marketing are websites, social media promotions, YouTube, banner and ads online. Digital Marketing is like traditional marketing only but the difference lies in usage of devices i.e. Digital Marketing uses digital devices.

Digital marketing is an umbrella term for the marketing of products or services mainly on the internet, but also including mobile phones or any other digital medium. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The use of digital marketing in the digital era not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The use of social media allows brands to receive feedback from customers so that they can improvise in their business.